Retail warfare: Comme des Garcons for H&M. November 11th, 2008
It’s that time of the year, H&M releasing a designer collaboration range warming people up ahead of Christmas shopping. Having previously collaborated with designers such as Victor&Rolf, Roberto Cavalli and Stella Mcartney, H&M has randomly given Commo des Garcson the privilege of enoying retail consummation with a giant.
Style-wise falling between Costume National and Ann Demeulemeester, Comme des Garcons has brought restrained grunge fashion to the scene. Not to be mistaken with similar designs from fashion houses like Cloak, CDG do occasionally have fierce and unexpected edginess seen in Wivianne westwoods’ collections. By collaborating with H&M they are hoping for a commercial success that will drive frantic customers into their own stores, but unsurprisingly the exact opposite will happen. Next year order will be restored as CDG will miserably falls right back to the bottom of Google’s top searches.
Right now hobby shoppers are revving their engines by brain storming excuses for coming in late to work on Thursday when the collection is launched worldwide. The mayhem that will take place in the stores lucky to receive the collection will be beyond civilized. Therefore men should not engage contact with women heading to an H&M store on Thursday morning, as women will in those a hours be classified as a dangerous splice. Given that stock for the women’s lines gets depleted faster than the men’s line, a vulture approach is recommended to any sensible man. Just visit desired store between 11:00-13:00 when the scuffle has calmed down, and the chances of nabbing any of the hot picks such as the trenchcoat or blue polka dot shirt in peace shall be good.






