H&M Fall 2008 May 23rd, 2008 | Uncategorized | Comments Off
Now here is the second of the two "stories" I've "poached" from fashionologie. H&M has already begun to preview its 2008 Fall collection, just as the weather is starting to really heat up. Plus for the past two years I have had a very serious love hate relationship with the brand ( Madonna, anyone?), but lately, with the recent hiring of Rei Kawakubo to do a capsule collection, they seem to be getting back on track. And all this does is make me super excited for two reasons, a) an H&M just opened up here in downtown Montreal ( and its a big one), and b) fashion wise, I prefer Fall/Winter over Spring/Summer, mainly because I love richer and heavier fabrics as well as richer and darker tones. Plus I feel you can be a lot creative and inventive with the array of types of clothing and accessories available during the colder months of the year ( though one could argue that one should never need to try to be creative or inventive, but it doesn't make my statement any less true). H&M, it seems has taken a page from Forever 21's design principle and seems to have "borrowed" many ideas from the Fall runway shows, but its not as blatant ( except for the Chloé cone-heel shoes). There's a lot of pattern, but the colour palette is very sombre, mixed with some bright pieces, and you can see strong influences from Marni, Chloé, Stella McCartney, some March Jacobs, etc. But the clothes are beautiful and if this is what they're going to be selling in the very near future, it seems like I'll be making plenty of trips to the H&M down the street.
Plus, I love full skirts and patterned tights.
There are many more pics at Fashionologie









































